Startups: forget consumer, B2B is where it’s at

Pssst! Startups. Lose your fixation with consumer-facing services, take a look at solving problems for enterprises and start riding the “techquisition” wave. Techquisition is what Gartner is dubbing the acquisition of clever technology by businesses — in any sector, and is one of the ways they are advising enterprises to get ahead as a digital business.

What’s the background to this? Well businesses are entering a “bimodal” phase, says Gartner. On the one hand, they need to keep the lights on, minimise risk, keep costs down and steer a slow-and-steady course when it comes to technology. On the other, they need to digitalise and prepare for the new algorithm economy by being speedy, agile and innovative, or literally risk extinction. If these two modes sounds contradictory, it’s because they are.

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