Parlez-vous français? How language is isolating Francofrique’s startups

Startup conversations in Africa are largely on developments in South Africa, Nigeria, Kenya and Ghana. Little is often said about development in the Ivory Coast, which Francis Yapobi, the CEO of duty-free shopping startup Airshop, said could be due to language barriers.

Speaking to Ventureburn in Lagos, Yapobi — whose startup is the first Ivorian tech company to be among those that pitched at DEMO Africa — said other Africans don’t hear about what is happening in the Ivory Coast’s startup ecosystem because of the existence of language barrier.

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