Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Parlez-vous français? How language is isolating Francofrique’s startups
Startup conversations in Africa are largely on developments in South Africa, Nigeria, Kenya and Ghana. Little is often said about development in the Ivory Coast, which Francis Yapobi, the CEO of duty-free shopping startup Airshop, said could be due to language barriers.
Speaking to Ventureburn in Lagos, Yapobi — whose startup is the first Ivorian tech company to be among those that pitched at DEMO Africa — said other Africans don’t hear about what is happening in the Ivory Coast’s startup ecosystem because of the existence of language barrier.
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