Woolworst, Greg Lemond, and ROI: 5 Memeburn articles you loved this week

It’s Friday, so hopefully you’ve caught up on the all the piles of work that have been crowding your inbox over the past week. After all that toil and labour, you finally have some time to yourself.

And that in turn means you’ve got a few minutes to catch up with what’s been happening on your favourite tech site (that’s us by the way). But where to start? We’re pretty prolific at Burn HQ, so we understand that things can get a bit daunting.

Fear not dear Memeburn reader. We’re here to help. Every week, we publish a round-up of the biggest articles on the site.

Here are the five most read articles published on Memeburn in the past seven days.

5. Is our addiction to technology making us lazy or slowly transforming us into better people?

It’s a busy Friday night in October 2000. A time before budget airlines, mobile apps, smartphones and the Gautrain. I’m rushing to Johannesburg International Airport (JIA) for a flight to Cape Town. With no GPS or real-time traffic information to rely on, and a chunky Nokia 5520 as my only travel companion, I’m cutting it fine – and I still have to check in. Read more…

4. Measuring the ROI of your social media campaign

One question many people ask when they are busy with a social media marketing strategy is “What’s the ROI that I will be getting from my social media campaign?” Over the last couple of years I have learned that social media isn’t an activity that will yield clear results and benefits when it’s working in it’s own silo. It’s also one of the hardest digital marketing mediums to measure if you don’t have any clear goals and objectives with your campaign. Read more…

3. 3 real-world use cases for the Internet of Things and big data

Technology often progresses in ways that can surprise us. Just eight years ago, many people thought of the then-new Apple iPhone as an expensive toy of little interest to the workaday world or the average consumer. The idea that nearly everyone would own such a gadget sounded like crazy talk to some. Read more…

2. Greg Lemond: how an outsider turned cycling onto tech

The bicycle is a marvelous invention and the most efficient human-powered machine. Bike riding is practical and “green” transportation that can replace automobile driving with beneficial physical activity. Bicycle racing puts athletic power and endurance to the ultimate test in the most grueling physical contests on Earth such as the Tour de France and World Championships. Read more...

1. 16 times the Woolworst Twitter account was totally on point

If you’ve spent any time at all on South African Twitter, chances are you’ve experienced at least one Twitter storm involving Woolworths. It makes sense too, it’s incredibly active on Twitter (most likely because a large portion of its customer base is there). It’s pretty weird then that it’s taken so long for a parody account to gain traction. Read more…