3 ways investors can navigate Africa’s mobile markets

As investment opportunities go, Africa’s mobile market is about to have its day in the sun.Two-thirds of the sub-Saharan population own mobile devices, and 86 percent of Kenyan households use mobile financial products. The number of smartphones in the African market is expected to grow from 67 million in 2013 to 360 million by 2025, unleashing new possibilities in data and information access for consumers while easing reach to potential markets by entrepreneurs.

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