Innovating Africa means practical solutions to unique challenges

Innovation is one of the most important contributors to economic growth in any market. Innovators create wealth, attract investment and provide job opportunities. They also create new supply chains and boost exports. This is a universal reality. However, the reasons why individuals become innovators (and the subsequent output), depends upon the context. A desire to become rich by becoming the next Apple might motivate the majority, but here in sub-Saharan Africa, there are often other, more nuanced reasons for inventing new products and services.