Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Does my startup need a health and safety guy? Yes. Yes, it does

When first starting out in business, the temptation can be to run headlong into making your product and your brand as popular as possible and just hoping that the “non-business” issues (such as safety) will iron themselves out. As a result, it is far too often the case that some startups forget about workplace safety altogether. This is surprising when you consider that startups don’t tend to have many employees so implementing safety protocols should be easier. However, it is not surprising when you consider that a person’s motivation for starting a business is rarely “to make the world’s safest workplace”.
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