Consistent visibility is key to better ecommerce experiences

Online shopping is growing fast in South Africa, with recent research reports suggesting over one in five South Africans currently shop online, and between 48 and 70% expect to do so in the near future, with most of the local spend via local sites. PWC expects the value of online retail sales in South Africa to grow from R5.3 billion in 2014 to R9.5 billion by 2018.

But as competition grows in the ecommerce arena, e-tailers must confront the issues that put shoppers off. According to the Mastercard 2015 Online Shopping Behaviour Study, security concerns are a major inhibitor to online shopping, and virtually all customers are positively influenced by quickly-completed transactions and convenient payment methods when buying online.

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