Logistics: the backbone of South Africa’s ecommerce boom

South African ecommerce is in a better place today than at any other time in its history. According to research released by PayPal earlier this week, online shopping in South Africa is expected to reach R37-billion this year and to jump to R46-billion in 2017.

While much of that growth has been fueled by increased spend digital goods, such as apps, ebooks, digital music, films and videos, we’re also buying a larger number of physical goods — including fashion and consumer electronics.

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