SONA interpreter, Uber expansion, social media fire: 5 Memeburn articles you loved this week

Hello there dear reader. Congratulations, you’ve made it to the end of the week and while you may feel a little frazzled, you’re still alive. So why not celebrate by using the little time you have left at work to catch up on some of the most popular articles published over the past week.

They’re a pretty varied bunch, ranging from social media and marketing tips to news about freshly launched agencies, and Uber’s plans for Indian expansion.

Check them out:

5. Extinguishing a social media fire: what you need to know

When a brand has thousands of followers and likes online, it’s definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that is public for everyone to see? Will you be notified when this happens? Will the negative feedback about your brand outweigh the positive sentiment?

4. Havas launches new service design agency in SA

Havas Village South Africa and Boondoggle, a European service design and creative digital agency on Wednesday announced that they had teamed up to launch a new, Cape Town-based, service design and digital communications agency.

Called Havas Boondoggle, the new property aims to bring the ingredients that made Boondoggle successful to Cape Town.

3. Digital marketing 101: your comprehensive guide to competitor analysis

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your competitors, and using that information to your advantage, is what will earn you success. Below, we investigate the steps that you need to take in order to complete a digital marketing competitor analysis that is sure to get you the results that you deserve.

2. Uber plans to create 75k jobs in India’s Maharashtra state

When Uber entered South Africa, it experienced difficulties with meter taxi associations and the government. With almost each city Uber has launched in, its problems appear to be following it around, but thus far the company has been innovative about how it deals with these problems. The latest Uber initiative in India might change the way the ride-hailing service is perceived. News coming from India is that Uber has entered into a partnership with the government of Maharashtra through its Skill Development and Entrepreneurship Department (SDED).

1. This sign language interpreter had the best time during #SONA2016

While many South Africans were left depressed by Jacob Zuma’s State of the Nation Address (SONA) on Thursday night, there was at least one person having a little fun.

As the Economic Freedom Fighters (EFF) were disrupting the address with their calls of “Zupta [a portmanteau of Zuma and the Gupta family who are his patrons] Must Fall!”, it was left to one TV sign language interpreter to figure out the best way to convey what they were saying.