Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and interested in what you say and do is worth gold. It’s the lifeblood of any website and business online. Targeted traffic is easier to convert because these people are looking for your business, services or products.
There are many ways to generate targeted traffic, but one of the best involves using only magnetic content in everything that you do online. This type of content is geared towards your target audience and will get them to engage with you, take an action and even share it along with their own social circles. It’s powerful and it works because it’s content created for a specific goal.
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Magnetic content has magnetic features to draw people in instead of pushing them away. The other upside of using this content is that it’s unique and relevant to your business which adds huge value to your organic rankings on the search engines when people are looking for solutions and answers with a specific intent.
To get the best results that can potentially have a snowball effect, it’s important to adopt this kind of content in everything you do online. Don’t create one magnetic content blog post and hope for the best. Use this content in all of your digital communication, content marketing, social media and paid advertising campaigns. The Internet is noisy and there are junk everywhere. Separate your business and content so that it stands out from the crowd so that it’s unique and useful to your audience.
It might be easier said than done to get started with only using magnetic content, but in fact it’s not. Find a couple of tips below to get started on this.
Starting with magnetic content
Trending and interesting topics: Creating content around current trending topics is an easy way to gain interest. Be clever when you create content around what is currently trending and be sure to add your own thoughts on the topic. This doesn’t mean you should recreate what is already trending, rather add something new and fresh to the topic and see how it can benefit your business and add value to your target audience.
Current news
Newjacking is an excellent method to create magnetic content. David Meerman Scott wrote a great book about Newsjacking – which explains this method in detail. Newsjacking is a method to inject your ideas into a breaking news story so you and your ideas get noticed.
Recommendations and interviews
Your business might not attract targeted visitors naturally, but the thought leaders and industry experts in your niche might be able to help you with this and get the ball rolling. Get these people involved by asking them to contribute to a guest blog post, interview or a recommendation for your business that you can use in your content.
Lists
There’s always a huge interest in knowing what is the best regarding a specific topic or category. Adding a number to the title of your content will get people interested in your content. Use lists that answers questions and pair this with ideas from experts in your niche to generate attention.
Guides
The web is a learning tool and full of content. There will also never be a lack of people that are looking for information, answers and solutions to their problems. Use this to your advantage by answering questions and providing solutions to people in your target audience. Create guides and easy to read information that has the potential to be shared online. Creating guides can be an excellent method in generating a continuous stream of traffic.
Research is key to generating targeted traffic
Even though the ideas explained above might be simple, it really doesn’t mean that it will work wonders for your business. Always keep an eye on the industry and do proper research before you implement any traffic generating strategy.
