Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Don’t be fooled, starting a business isn’t easy
Spend some time with your friends around the braai and everyone, at some stage, wants to do their own thing and venture off into Entrepreneurship. Unfortunately, less than 6% of the population ever will. Why is that?
Business is relatively simple and there are enough examples of success out there to make it a worthwhile risk to undertake. Most people however know of the other part of the equation and the failures and difficulties. Perhaps that holds them back. Either way business IS simple but not always easy. The biggest factor in its success is you, the owner, and that’s sometimes the hardest part.
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