It must be difficult for smartphone makers to innovate every single year, keeping pace with the changing trends and emerging technologies without sacrificing their own values or design philosophies. Apple is perhaps the only company that’s kept its head consistently above water since 2009, but even the great fruit is running out of ideas. Just look at the iPhone SE if you need proof.
Looking at the LG G5 though — Korea’s latest smartphone — it’s the total opposite. It’s juggling too many ideas to stand out as a refined, considered product.
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