A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success. It’s a fact. But how do create a magnetic content marketing strategy that works? Start with the basics.
You won’t send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach?
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It’s crowded online and it’s crucial that your content should be magnetic to attract your target audience, have the ability to be shared and focused to add value to the people reading your content so that they can engage with it.
Think like your best customers
To make sure your content marketing campaign is working for you and not against you, think like your best customers and put yourself in their shoes. Understand and know what they are looking for, what questions they might have, what excites them and basically what makes them tick. Once you know and understand them, creating content directly for them will improve your leads, sales and conversions. Make a point of always creating content that will resonate with your target audience.
Your content marketing plan should be focused
Another point that you should always keep in mind is that your content should always have a focus. If you are just creating content for the sake of creating content, you are basically wasting your time and effort and will most likely not see any positive returns for your efforts. Make sure you have a dedicated content marketing schedule that is closely aligned to your business. It should support your business goals and not live in its own silo not aligned with anything.
Your content should be mobile friendly
Having a dedicated content marketing plan that is geared directly for your target audience is a good starting point for your digital marketing campaign, but it might not be enough.
We are living in a digital connected world and mobile web consumption has already overtaken desktop usage. I’m not talking about the future. It’s happening right now. Make a point of utilising “immediacy” tactics in your content marketing campaign that is mobile focused. If your content gets shared on the social web, most of the users that will see your content will be via a mobile device. Is your content optimised for them?
Where can I find your content?
Producing top notch magnetic content is great, but no one will read or share it if no one knows that it exists. Have a plan on how you are going to distribute your content. Are you going to share it only on your own social media profiles? Are you going to get your staff involved to help spread the word about it? Do you know any industry thought leaders with huge network connections that will share it? If so, what value is in it for them?
Understand how you are going to share your content. I’m not talking about just sharing your latest text blog post on Twitter or Facebook. Have a sharing plan and use the type of content your target audience engages with.
Measure everything
Basically everything in your digital marketing campaign should be measured. If you can’t measure it, you’ll never know if it’s working or not. If you have aligned your content marketing plan with your business goals, it’s great! But you have to measure your content marketing campaign on a regular basis to see if it’s actually doing what it’s supposed to do. Write down the metrics you are going to use to determine your success and always include measurable milestones that you can check on a frequent basis. Analyse your results and data and check where you can improve your campaign.
Summary
In a nutshell; having a successful magnetic content marketing plan is great and could be the lifeblood of your overall digital marketing campaign. Create content that is aimed directly for your target audience and make sure the content is focused and aligned to your business goals. Create your content so that it’s mobile friendly and have a content sharing plan in place. Measure your results and make changes where necessary.
