Well, Instagram has been busy this week. After the network played host to Beyonce’s record-breaking pregnancy reveal, it also welcomed the return of Justin Bieber.
Bieber, who ditched the social network in August 2016 after a spat with his fans, returned to Instagram with a video. But it wasn’t a snap of him holding an American flag, or a short clip of a new video, or even just Bieber being Bieber. Nope.
No ad to show here.
It was actually an advertisement.
Justin Bieber said goodbye to his Instagram fans last year, but has returned as a salesman
Dressed in a suit and donning some black-rimmed glasses, the Canadian singer partnered with German telecoms giant T-Mobile to punt the company’s Superbowl-inspired unlimited data plan.
The video has garnered over 5.1-million views, which is rather impressive considering that T-Mobile’s clip — posted on YouTube — has accrued slightly more than 5.6-million.
A video posted by Justin Bieber (@justinbieber) on
Fans of the mega-star didn’t really seem to mind though, with a swathe of the 290 000 comments all welcoming Bieber back to Instagram.
“No one of us knows him to say he is a bad boy, he didn’t deserve to be hurt when others don’t know what exactly happened. I saw him on his concert and I’m very proud of him,” reads one comment.
“I love him so much!!”
Justin Bieber — even after his 24 week hiatus from the social network — commands 77.3-million followers, the ninth most of any Instagram user. He still trails Selena Gomez — the network’s most-followed individual — by just over 30-million.