South Africans love sport, don’t they? And now that the World Cup is entering its pivotal semi-final stage, more users than ever are tuning in to see a ball (and Neymar) roll around a field.
DStv has noted this trend, reportedly seeing a 60% increase in weekday usage of its DStv Now mobile streaming app since the World Cup began. Notably, there are five times more people using the app this June than in June 2017.
No ad to show here.
“The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game,” the company adds in a release.
“The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.”
Notably, the reasons behind the app’s boom in largely thanks to Multichoice’s “monopoly” of rights to broadcast Springbok matches live.
DStv has also been the principle way for South Africans to catch the FIFA World Cup. While it’s also broadcast by SABC, only selective matches were beamed to sets.
But those who can afford to use the app can look forward to a few advancements heading to the service.
“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” explains Mark Rayner, MultiChoice SA’s COO.
“The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”
Feature image: Multichoice