It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the country this week.
Dubbed “Man in a Van” and starring South African comedian Jason Goliath, the 97-second long short pokes fun at satellite options’ often convoluted installation methods.
No ad to show here.
Okay, mainly Multichoice’s DStv, to be honest.
Although it was off to a slow start, the ad has now racked up more than 44 000 views on YouTube since it debuted two days ago. On Twitter, it has also accrued a further 3000 retweets with more than 5000 likes.
It’s not as viral as the KFC World Cup ad, but it’s pretty notable.
Of course, the company’s Twitter account — now bio’ed “Official Twitter for Man in a Van. Est. 2018.” — wasn’t done poking fun at its Multichoice-owned rival.
Did someone say Catching Feelings? pic.twitter.com/D2ZZWDMets
— Netflix South Africa (@NetflixSA) July 24, 2018
As for the success of the campaign itself? According to SocialBlade, Netflix South Africa’s Twitter account has gained more than 2000 followers since the ad launched.
The ad is pretty brave too considering the pressure the company’s facing from Multichoice urging the SA government to regulate the streaming service.
Feature image: Netflix