marketing

Take advantage of retail trends, the shift from omnichannel to ambient tech

This year, taking advantage of the latest trends requires firm feet on the ground, while working with a good partner to achieve necessary goals….

Six ways tech will benefit business for the consumer in 2024

Adapt or perish is the slogan and any business hoping to make an impact long-term must adopt certain crucial principles especially ones that incorporate…

Everlytic unlocks the secrets of best-performing education emails

Brand communication in the education sector is highly competitive, but Everlytic’s new marketing report shares strategies to ensure emails stand out. The report –…

Brand emotional connection, your brand should be doing this to win

The brand has left the conversation only to deliver exceptionally well, that’s the conversation in how branding and the connection to the end users…

Secrets to a great podcasts revealed

Jumping into the content creation space in the form of a podcast sounds like a great idea for any tech website or publication but…

Five things every company should consider when adopting AI

It’s 2023 and most companies are at the cusp of AI (Artificial Intelligence) usage. Understanding the parameters of using AI is imperative in the…

State content is SPONSORED or pay the price, here’s what need to know

So what exactly is a sponsored article? Sponsored articles are very different from your normal article. They’re paid for. Although the terms may differ on…

WATCH EXCLUSIVE: Huawei unpacks incoming devices, P60 Pro and more

“We’re doing a great job on the foldable,” Huawe’s Chief Marketing Officer Cheng Lei said detailing an entire process of how the foldable was…

Here’s a solution to protect advertising budgets against load shedding

Load shedding’s impact on the business sector has been destructive and has left advertisers especially dependent on ratings and Above The Line budges in…

What Shifted in Email Marketing Since We Went ‘Back to Normal’? [Infographic]

Everlytic has just published its highly anticipated email marketing benchmarks report for 2022. In it, Everlytic analyses email engagement data from the almost 5.5…

Everlytic’s You Mailed It Email Awards Set a New Stage for Email Marketing Excellence

Everlytic recently opened submissions to the first-ever You Mailed It Email Awards – an opportunity for South African marketers to showcase their email marketing…

How to optimize TikTok SEO strategy with the right keywords, hashtags

Video sharing platform TikTok is the fastest growing social network app across the globe and to use it optimally means larger audiences. So what…

Why brands keep choosing influencers like Khaby Lame and not you

There was a once a time when it took years, to gain influence on a global scale. Whether its, political influence or social influence…

Disney Plus expected price hikes

Disney+ (plus) streaming service subscribers in South Africa should brace themselves for a possible price hike in the coming months. Walt Disney, has announced…

Personalisation and Automation – The Next Iteration of a Communication Legend

Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Nando’s latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage…

Beyond 2020: Why email marketing will be relevant for a long time to come

Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…

Brand recognition is vital to success: SMS can help small businesses build it

Smaller businesses face numerous obstacles when it comes to surviving, never mind taking on the bigger players in their fields. One of the biggest…

Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

Google ditches the desserts in its biggest Android rebrand yet

It seems that it’s just too difficult to think of a dessert that begins with Q. Google on Thursday announced a number of marketing…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Broadband Africa Forum 2024

How AI is Rewriting Urban Planning in Developing Regions

Transforming Healthcare in Africa with Technology

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain