If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage ad campaign.
The restaurant chain has transformed a public service announcement into a shot at a close rival, and it’s a pretty impressive piece of marketing.
No ad to show here.
In its new ad campaign seemingly inspired by KFC’s “Finger Lickin’ Good” slogan and the need for better hygiene during the COVID-19 epidemic, the company’s created… well, this.
I’ll leave the below tweet to speak for itself.
The power is in our hands, wash them.
pic.twitter.com/ct0rYjVFwE — NandosSA (@NandosSA) March 18, 2020
I mean, how do you come back from that?
Understandably, Twitter users, who’ve been bombarded by COVID-19 news all week, sought some relief in the joke.
Shots fired… i repeat shots fired shots fired! pic.twitter.com/xXwfr1l6Br
— Cassius Lebogo Wa Mohananwa (@larealcash) March 18, 2020
— L E S E D I (@_Hybreed_) March 18, 2020
— Winnie Phiri (@winniesihle) March 18, 2020
We’re eagerly awaiting the come back.
In the meantime, if you’re looking for more serious COVID-19 coverage…
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Feature image: Nando’s