Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by the 34G6K-PRO ultrawide display and supported by the more compact 24-inch and 27-inch N3Q series.

The move signals a broader strategy shift for the brand, which has traditionally been best known locally for televisions and home appliances. By expanding more aggressively into monitors, Hisense is positioning itself at the intersection of gaming, productivity and price-sensitive performance, a space that continues to grow as PC gaming, esports and work-from-home setups mature across the country.

Gaming Displays Are No Longer A Niche

South Africa’s gaming market has evolved rapidly over the past few years. Competitive titles, local esports communities and console-to-PC migration have increased demand for high-refresh-rate displays that do not carry flagship price tags.

Hisense’s new monitor range appears designed to meet that demand head-on. Rather than chasing ultra-premium pricing, the company is focusing on delivering high refresh rates, fast response times and immersive screen formats at price points accessible to a much broader audience.

This approach mirrors what has already worked for Hisense in televisions, where value-driven large-screen offerings have helped it gain significant market share locally.

The 34G6K-PRO Targets Immersion And Competitive Play

At the top of the lineup is the 34G6K-PRO, a 34-inch ultrawide curved monitor designed to deliver a panoramic gaming experience. With its wide aspect ratio, the display is aimed squarely at genres such as racing, simulation, RPGs and open-world titles, where peripheral vision and screen real estate offer a tangible advantage.

A 180Hz refresh rate and rapid response times position the 34G6K-PRO as a viable option for competitive play, while its wide colour gamut also makes it suitable for creative work and content creation. This dual-use positioning reflects a growing trend where gaming hardware is increasingly expected to perform double duty for work and entertainment.

N3Q Series Focuses On Flexibility And Everyday Performance

Below the flagship sits the N3Q range, available in 24-inch and 27-inch sizes. These models are clearly aimed at users who want speed and responsiveness without committing to an ultrawide setup.

The 24-inch N3Q is positioned as a compact, esports-friendly display, prioritising precision and fast on-screen response. The 27-inch version offers a larger viewing area while retaining high refresh rates and smooth motion, making it suitable for both gaming and day-to-day productivity.

With 144Hz refresh rates and adaptive sync support, the N3Q monitors are designed to reduce screen tearing and input lag, features that have become baseline expectations among serious gamers rather than luxury extras.

Affordable Performance As A Strategic Play

One of the most notable aspects of the launch is pricing. Hisense has set recommended retail prices at R2,299 for the 24-inch N3Q, R2,699 for the 27-inch N3Q, and R7,999 for the 34G6K-PRO.

In a market where high-performance monitors can quickly escalate in price, this positions Hisense as a strong contender for consumers who want capable hardware without stretching into premium territory.

Availability is also structured to support momentum. The 34G6K-PRO is set to arrive at the end of January 2026, with the N3Q models following at the end of February, rolling out through major retailers nationwide and Hisense’s flagship Canal Walk store in Cape Town.

What This Signals For The Local Market

Hisense’s monitor push reflects a broader shift in South Africa’s consumer tech landscape. Gaming, hybrid work and content creation are no longer separate categories. They increasingly overlap, and consumers expect their hardware to do the same.

By targeting this convergence with competitively priced, performance-focused displays, Hisense is betting that South African buyers are ready to look beyond traditional PC brands when choosing their next monitor.

If the strategy mirrors the success the brand has seen in TVs, Hisense’s latest move could significantly reshape the local monitor market over the next year