This website wants to use social to harness the power of Africa’s A-listers

Getting A-list celebrities to be the face of big brands is nothing new. As media has evolved down the years though so has the way that kind of association happens. A great example of that is a new site that aims to be a social network for connecting brands with African celebrities.

The site, called A-listers, sees itself as something a little more than that though. The social offering, it says, is coupled with an agency in order to try and get the maximum number of opportunities for brands to connect with celebrities.

“It is the ultimate interactive network and agency where we play matchmaker to celebrities and brands from the continent,” says founder Laura Eboa Songue.

“As a network,” she says, “we are all about data aggregation. On one hand, our true influencers can present their incredible achievements in a premium & modern online space and on the other hand, we are giving brands access to celebrity profiles and an easier reach to their teams, thanks to our search engine and filters.”

As an agency, meanwhile Songue says A-Listers “will be the intermediary and make sure brands and celebrity influencers are the right match for each campaign. We really want to put the emphasis on excellence, allowing and crafting amazing deals that will make an impact but also save time, legal hassle, fit budgets, and create solid standards for an incredibly fast-growing industry.
This is a wonderful opportunity to accelerate our creative and business environment with powerhouses involved.”

This isn’t the first platform of its kind on the continent. Webfluential, based in South Africa, does something similar but uses a metrics based system to connect brands with high-profile bloggers and social media influencers.

The interesting thing going forward will be to see how many actual A-listers it manages to get on-board.