Why Mercedes-Benz’s decision to build a premium pickup makes so much sense

When Mercedes-Benz recently confirmed its plans to bring a pickup truck to market before the end of the decade, many people reacted with large dollops of scepticism.

A few no doubt checked their calendars, convinced that the news fell far too close to 1 April for comfort. No other premium manufacturer had ever even publically expressed an interest in going this route, after all.

But, once you manage to wrap your head around the thought of a mid-size pickup wearing the famous three-pointed star, the decision starts to make sense. Oodles of sense, in fact.

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