Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Dark Souls III and the genius that is Hidetaka Miyazaki

Praised by the critics, passionately devoured by die-hard fans, the Dark Souls franchise created by Hidetaka Miyazaki, is not for amateurs. Drawing inspiration from classic dark fantasy, these role playing games (RPGs) filled with swords, magic, dragons and monsters, are notoriously methodical, which means the Souls game experience is less of a dash and more of a slow, deliberate challenge.
Called “a video games visionary” and a man who creates games that are “punishingly difficult“, Miyazaki’s games often take time and effort to reveal their magical wonder.