Looking beyond the fear factor when selling cloud software to startups

A common misperception is that SMEs using old software could put their companies at risk and that such solutions are based on databases considered to be “antiquated”.

Most big service providers maintain a range of platforms – cloud, server and desktop – based on technologies ranging from legacy to cutting-edge.

It’s good practice to support customers using your older software as best you can. Even with vendors trying to frighten them into buying new software, many businesses know that these security risks are reasonably small once you quantify them.

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