How mobile apps are disrupting retailers: the PriceCheck example

Did you know that you can now compare prices of goods between supermarkets, while standing in one of them? Imagine, walking through Woolworths, thinking about buying a two litre bottle of cola, but by scanning it’s barcode, you find that it costs R5 less in a Pick ‘n Pay nearby.

This is now totally possible, and a bit scary for retailers. A great example of this comes from Price comparison service PriceCheck. The company has launched the latest version of its app, which now allows you to scan bar codes of almost any supermarket product and see comparative prices at competing stores.

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