Your startup doesn’t need to be cool to succeed… but it helps

Every startup wants to be cool right? Well, how do you go about doing this and how can you benefit from improving your image? In an industry that builds so much hype, it’s a given that your startup’s brand is of utmost importance. But what’s probably more important than having an established likeable brand is the need to actually follow up on your promises.

So what is this “cool”?

Defining what is cool stems from originality, exclusivity and then bridging the divide in stimulating the “want” or “need” of your product. The budget and time allocation obviously depends on the type of startup you’re planning but that doesn’t mean it cannot be cool. Simply keeping up with the trends helps you survive but setting the trends will make you cool.

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