F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Key lessons startups can take from Domino’s Pizza’s massive foreign expansion
Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are eleven stores spread across Cape Town,…
5 ways tech companies can take customer support offshore
The internet has given technology businesses an easy way to build a presence in new markets by localising their websites to make products available…
A translation app might not be the answer for your business: here’s why
Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google’s WorldLens let you hold…
Translation as cost or opportunity: lessons from the journeys of others
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on a complex mix of…
Localisation: the secret sauce behind Facebook’s explosive growth
It’s no secret that Facebook is a global phenomenon with 1.3 billion active users accounting for almost half of the world’s entire Internet population…
5 things you need to get right if you want to take your app global
Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of…
Got an international audience? Consider localising your YouTube videos
YouTube has become one of the first places consumers go to for ‘How to’ advice on the Internet, attracting more than 1 billion unique…
3 top tips for translating open source projects
By Ian Henderson and Jeff Beatty Open source software (OSS) has had a huge impact on the development of technology today. From apps and…
Crowdsourced translation: is it all it’s hyped up to be?
Crowdsourcing translation services — what an intriguing, even shocking concept! Subscribing to the philosophy of grassroots movements such as open source software, Wikipedia and…
5 top tips for making your business’ next web translation project awesome
With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on…
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