In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Cultural trends in the use of Facebook
Business anthropologists like myself observe people’s habits and behaviours, and translate these observations into useful insights about their lives, and how they interact with…
The end of the website
Having been involved in this industry for a very long time, I have the benefit of a long and wide perspective of the business…
Avoid these 10 common mistakes made by brands on Facebook
Like it or not, Facebook is the de facto homepage for a large chunk of the world’s internet users. They have around 450 million…
How people use social networks: an anthropological view
I recently read an article on Scientific American about the relationship between loneliness and depression and people’s use of online social networks. The scientists…
