With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
The Dark Side of Virality
Not too long ago, the only application of the word ‘virus’ in the context of IT and the internet was a malicious piece of…
Social media marketing and the Consumer Protection Act
Recently a report was released on how the Consumer Protection Act (CPA), which comes into effect on Thursday, will impact marketing efforts in social…
Social media amplifies mass media
Social media is touted by many as a way to get around the gatekeepers of media, the traditional old order of mass media setting…
‘Users spend 700-billion minutes a month on Facebook’ [Infographic]
Facebook is without a doubt the biggest social networking site in the world. The number of people within the social network is growing on…
