Amazon launches GameConnect for MMO games

Woah, this feels familiar. Amazon has launched a brand new service called GameConnect, not to be confused with GameCircle — which it launched less than 24 hours ago.

The new service allows developers to deliver virtual goods straight to people’s Amazon game accounts. In a bid to get gamers using the service, Amazon is offering them “exclusive in-game content”, because, you know, people go crazy for free stuff.

“Customers can now discover a new category of free-to-play games and can experience the convenience of having virtual items purchased with their Amazon account delivered directly to their game accounts,” says Mike Frazzini, director, Amazon Games. “Game Connect helps game developers reach more customers, move more quickly and grow their business by simplifying the purchase process for customers. This is an exciting next step for the Digital Games Store and we have even more to come.”

As is the case with GameCircle, a number of studios have already signed up to GameConnect including Uber Entertainment, Firefly Studios, and En Masse Entertainment.

”We have been impressed by the ease of integrating Game Connect into our games,” said Simon Bradbury, Designer and Co-Founder of Firefly Studios. “We believe this mass market platform will be perfect for the continuing growth of Stronghold Kingdoms and we expect to see a growth in our customer base all over the world.”