Polaroid resurrects the instant photo camera

In a spark of retro genius, Polaroid has reintroduced the potential to actually physically share your photos with friends without the need to go to the local camera shop.

Polaroid has re-entered the instant photo camera market with its new Z2300. Hipsters the world over, behold! Your prayers have been answered.

A modern take on their previous offerings of instant photo cameras, Polaroid’s new camera has a split personality of standard point-and-shoot 10 megapixel digital camera and a built in printer. The difference between the new and old cameras is the lack of a need to shake your photos ready.

The camera has a slot for a standard SD card to store your pictures and movies, but also has the option of printing the images of your choice. Behind the 3-inch LCD display hides the mini printer. The paper measures 2×3 inches and contains cyan, magenta and yellow dye crystals embedded into it. These crystals start out clear, but change once the printer heats them up into the applicable colours.

The Z2300 is priced at a relatively reasonable US$159.99. The paper, however, is priced at a heady US$24.99 for a pack of 50 and US$14.99 for a 30 pack. No one said being a hipster would be cheap.