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Intel launches Haswell-powered laptop and hybrid range in South Africa

Loads of stuff happened at rAge this weekend. So it’s fitting for Intel to finally launch its new range of Haswell-stuffed laptops and tablets in South Africa. Intel has launched its 4th generation Intel Core processor family, enabling a new generation of Ultrabooks and tablet-laptop hybrids to hit homes and offices in style.

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Vince Resente, territory manager for South and Sub-Saharan African at Intel, said the new processor would allow laptops and tablets to run all day on a single battery charge while delivering “leading edge graphics and performance”:

“The new processors deliver a 50 percent improvement in battery life, which translates to over 9 hours in some systems, and deliver incredible visual experiences in even the thinnest of devices,” said Resente.

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The rise of Intel’s hybrids in South Africa aims to enable users to switch between keyboard and touch, laptop and tablet mode — to both create and consume content. Intel claims these hybrids will give users the best of both worlds.

They will offer all that users have come to expect from a tablet — a mobile device with low weight, thin design and long battery life, apps ecosystem, instant-on and touch.

On top of that users will get the best of what they expect from a laptop. Full PC performance and productivity, supporting PC applications and key usages, and the choice to use touch, type, or mouse to interact.

“People no longer have to choose between laptops and tablets — they can now have everything they love about a tablet and everything they need in a laptop, in one device,” said Resente. “The PC has undergone a total transformation!”

“The lines of computing are blurring and converging. Consumers increasingly want their mobile devices to cope with heavier consumption tasks like fast and seamless video streaming. Now we’re seeing creation and productivity tasks — like sharing images over email on-the-go, reviewing work presentations and creating and editing videos — that have traditionally been associated with larger and more substantial computing devices are making their way into more mobile devices”

The new range of devices is expected to make its way to shops across South Africa in the next few months.

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