Alcatel OneTouch Pixi 3 (4.5) review: a new budget contender

Good news everyone: there’s another new budget device to complicate your smartphone buying plans. And although this new entry to the market is about seven months late, we still welcome it with open arms.

Beyond it’s failed Firefox OS project, Alcatel OneTouch is still pinning its hope on Android, and its latest device, the Alcatel OneTouch Pixi 3 (4.5).

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But in a world full of similar devices, does the Pixi have enough character to stand out from the crowd?

If you’re judging by the box, then no. Recycled cardboard houses the phone and all its accessories, including earbuds, a charging and sync cable and the charger itself. It’s good to know that Alcatel‘s worried about putting more features into the phone itself than the box though.

Anyway, beyond that, the phone’s not much of a looker. It’s not ugly, there’s just nothing to set it apart. It thick phone too at 10mm, but nevertheless, slides nicely into a pocket thanks to its tapered edges. It’s all plastic too, with the rear using the cheap, scratch-magnet kind. The front however has a favourable screen-to-body ratio, which isn’t something we see often enough in budget smartphones.

It’s not ugly, there’s just nothing to set it apart

There’s a 4.5-inch screen up front, with a 0.3MP camera in the top corner, and hardware touch buttons at the phone’s lower edge. Around the back, there’s a 5MP rear camera in the middle, a LED flash below it, a speaker slither to its right and a stylised Pixi logo further below.

Conservative indeed, but functional. And that extends into the feature list too.

There’s a less-than-powerful MediaTek MT6572M SoC at its heart, with 512MB of RAM, and 4GB of internal storage. As per 2016’s requirements, there’s also a 3G radio though and thankfully a microSD card slot which can house 64GB cards. And on the 854×480 screen, you can have a ball watching your self-recorded 480p/15fps cat videos.

Other creature comforts include Bluetooth, a 1400mAh battery and a front notification light, which is one of the brightest I’ve ever seen.

Key numbers:

Dimensions: 132.2mm x 63.2mm x 10mm
Weight: 125g
SIM Type: standard SIM
Display: 4.5-inch, 854×480, 218ppi
Chipset: MediaTek MT6572M dual-core | dual-core ARM Cortex A7 1.1GHz | Mali-400 GPU | 512MB RAM
Storage: 4GB (Around 1.8GB usable), microSD card expansion up to 64GB
Imaging: Rear: 5MP, LED flash | Front: 0.3MP
Video: 480p at 15fps
Battery: 1400mAh removable
OS: Android 5.1.1 Lollipop

So, there’s no reason for any other manufacturers to panic. Alcatel hasn’t really pushed the boat out here, but at least it’s more rough and tumble than dainty, which will suit active users.

Crunching numbers though is not a strong point, largely thanks to the lacklustre chipset. Although I ran the new Antutu benchmark suite (version 6.0.1) on the phone, it coughed up a less-than-impressive 12000-ish score.

Gaming is something you won’t be doing a lot of, even though the screen is fairly bright for full-daylight use. You’ll have a better chance running PlayStation 4 games on a CD player than enjoying any modern title at its full frame rate.

Continuing along the performance theme, the camera is perhaps its most disappointing feature. While the more expensive international-only 4G version boasts an 8MP camera with autofocus, the 3G model’s 5MP camera is one of the worst I’ve ever used.

“Focus” is a luxury here when snapping objects closer than 30cm from the device. I often wondered if Alcatel smeared the lens with oil, because every single snap looked like a fuzzy nightmare. Mashed potato, if you will.

The Pixi’s sound is good though, and the general UX is pleasant. Alcatel is gracious enough to not install bloatware that no one’s going to use, instead adding apps that will probably add value to the user’s life, like BBM, XE Currency, Deezer, Facebook and Flipboard, to name but a few. Annoyingly though, there’s a distinctive stale whiff of Vodacom on the home screen, with no less than 10 Vodacom-branded apps installed.

Android Lollipop (5.1.1) also remains predominantly standard, with only the settings panel made simpler and the opened-apps screen allowing the user to free up some much needed memory.

Still, even slow processors do have their advantages

But this experience is largely spoiled by the tardiness of this device. Still, even slow processors do have their advantages. The battery life is stellar, giving users a full day between charges with fairly moderate use. It’s a smaller-than-normal battery though could’ve been given primary focus and should’ve been made the USP in a phone that doesn’t quite stand out in the market.

And that’s largely the Pixi’s problem. It’s a good device; an all-round standard but solid performer, but it’s dreary and bland. It’s also a tad overpriced.

Competition

Samsung G130 Young 2: R799
Microsoft Lumia 430: R949
Alcatel OneTouch Pixi 3 (4.5): R1006
Acer Liquid Z200: R1199

At R1000, the Alcatel OneTouch Pixi 3 (4.5) has lots of competition from the likes of Samsung, Vodacom, Microsoft, and others. And for what you do get, a grand is a lot of money. Still, users who do go for Alcatel’s option will be guaranteed a hefty build, a sensible and simple UX and admirable battery life. But beyond that, nothing much.

Positives

• Solid build quality
• Admirable battery life
• Simple UI tweaks makes Android better

Negatives

• Uninspiring aesthetic
• Indistinguishable from other devices in its price range
• Lacklustre performance

Verdict: The budget smartphone space is a huge scrap for manufacturers and consumers alike, and standing out in the crowd is how you win plaudits. But the Alcatel OneTouch Pixi 3 (4.5) doesn’t do much to make me want to buy it. It’s a missed opportunity.

Score: 6/10