Watch: Samsung’s latest video takes aim at iPhone once again

Samsung is no stranger to attacking Apple in its marketing, with The Next Galaxy campaign being one of the more successful in the tech industry.

Now, the company is back with a new ad spot, showing how Samsung’s Galaxy phones were apparently always one step ahead.

The ad charts an iPhone user’s journey through the years, as they suffer misfortunes that they normally wouldn’t experience on a Samsung device (for the most part).

From large screens and expandable storage to water-resistant designs, it does a solid job of showing Samsung beating Apple to the punch. Check it out below.