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Spotify’s African story, the podcast makeup

Step into the world of African storytelling with globally renowned Gcina Mhlophe, as she shares many of the tales you grew up with including new stories we can cherish.

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In an effort to keep the magic of African storytelling alive for future generations, a collaboration between Gcina Mhlohe, Spotify, and East Coast Radio sees African storytelling come to life as the partnership brings cultural stories to global listeners.

Mhlophe is a renowned author and storyteller with work translated into multiple languages including Braille.

Mordern storytelling has evolved and to date comes in a different format. As podcasting continues to show substantial growth through the years, traditional tales have made their way to the modern world of podcasting.

Through playwright and writer Dr. Gcina Mhlophe’s newly launched podcast African Story Magic with Gcina Mhlophe narrated in isiZulu and English targeted at children African beliefs and identity.

“When we launched Spotify for Podcasters as an all-new, first-of-its-kind platform with everything needed to create and grow a podcast, we wanted to remove the barriers that are often the hindrance when venturing into the podcast space. Removal of these barriers enables authentically South African storytelling to shine, and it is encouraging to see podcasts in different languages and with diverse content making waves on the platform”, says Ncebakazi Manzi, Podcast Manager for Spotify Sub-Saharan Africa.

Epokothweni with Babalwa Nonkenge, African Story Magic with Gcina Mhlophe, and The Journey Kwantu podcasts are important in the modern world of storytelling. The modern world is often presented as the opposite of culture, the opposite of native languages, especially amongst the younger generation, the majority of whom make up the highest age group at over 32% consuming podcast content in South Africa.

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