This mad Hyundai promo makes no sense, is awesome

If you can watch this and understand it, please let us know because we’re completely and utterly baffled.

The completely bonkers 10 minute video, which is sponsored by Hyundai and (loosely) features its i10 compact hatchback, has parodies from around 70 films including 300, Black Swan, The Matrix and Pulp Fiction.

Here’s the thing, we’re not 100% sure what Hyundai gets out of this. Is it supposed to convey the idea that you’ll have zany, cinema-style adventures in the i10? Or is it meant to show that Hyudai is successful enough that it can sponsor insane German performance artists?

We’re serious about letting us know what you think the point of this video is by the way. No matter what it is, we’d love to know your answer.