Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Social currency: the real value of conversations about your brand
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed…