Business software company Salesforce has confirmed that it will buy Buddy Media for nearly US$700-million in cash and shares. According to The Next Web, that means it'll be forking as much as it generated in sales in the first quarter of this year for the social media campaign specialist. It's also a little lower than the US$800-million AllThingsD predicted Salesforce would pay towards the end of May. Founded in 2007 by serial entrepreneur Michael Lazerow, Buddy Media helps 1 000 plus companies -- including big names like HP, Mattel and Ford -- maintain their social presences. Salesforce reckons that...
Somewhat lost in the news because of Google's acquisition of Motorola, Buddy Media, a New York startup raised US$54-million at a US$500-million valuation. Buddy Media helps corporations set up and run their presence on a wide range of social networks. From Buddy Media: We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially. The next three years will be all about the enterprise side of social, and how companies engage and...
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