Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
M-pesa dethrones Safaricom as Kenya’s leading Superbrand
M-Pesa, the mobile payment service, has ascended to the throne of Kenya’s leading Superbrand. That’s according to a survey released today. M-Pesa dethroned its…