• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

7 things you need to know about building mobile apps in 2016

The market for mobile apps keeps growing infinitely like a hydra on steroids. The use of mobile devices is limitless. For every use the mobile has been put to, there must be an app. Each original app spawns hundreds if not thousands of copycat apps. Interestingly, apps get downloaded with such an astonishing frequency that even rookie developers get their 15 seconds of fame. But what does it take to be a top app development service?

Photo Source: netdna

Choose the niche

The market for your app will be as frequent as the need for its functionality. If you developed an app to predict tomorrow, you would become an instant multi-billionaire from the need to know the unknown by all humans. Sadly, it will not happen so you are stuck with financial, spiritual and social needs. The apps for the following needs have shown the greatest sales over the years;

  • Mobile money transfer
  • Banking
  • Social networking
  • Dating
  • Games

Choose one of these fields, be creative with your app and watch money grow on trees.

Choose the platform

The app market has been largely influenced and indeed exploded with the advent of Google’s Android platform. This is not to say one can ignore other platforms like Apple and Windows, but in App development, Android has become the 500 pound Gorilla. To succeed In the App market, going with Android seems to be the smartest choice.

Ensure multi-functionality

The number of device manufacturers that are choosing the Android platform is also expanding each year. The platform’s claim to fame was given a shot in the arm by huge Asian manufacturers who chose to go with it. Notably, Samsung has overtaken Apple as the leading manufacturer of smart phones. LG, Huawei and Sony are the other heavyweight brands behind the platform. The number of brands and models from these manufacturers are in their thousands meaning billions of devices. Your apps should be compatible with these devices. If, for example, you develop an app on Android 5.2, ensure all devices coming from these manufacturers carrying Android 5.2 can run it.

Ease of use

The many hidden functions of mobile devices are maddening enough without the average user having to bother themselves with a complex app. Make your app simple but powerful. The functions that are mostly required should be prioritized. For example if you are developing a mobile money app, prioritize sending and receiving instead of currency exchange rates. Learn from desktop software developers who have perfected beta testing to gauge the performance and reception of software by users.

Watch the costs

Developing a mobile app is just like any other business venture. You will have to incur production costs. Luckily, there are some tools available for Android app development professionals. These tools are for example Pega 7, KONY and Sybase Unwired Platform. Lower costs mean lower prices for your apps. In the crowded app market, you cannot afford to look costly and above reach. Indeed, you will find that many of your competitors are offering their apps free with other revenue streams planned for.

Sound monetisation strategy

Charity is alright but unless you are in the not-for-profit field, you have developed your app to make that extra coin. Monetization of mobile apps is very tricky as the competing versions often appear in the hundreds if not thousands. Formulate a strategy that will not unhinge the customer in future. Learn from big apps like Twitter which have failed to translate numbers into money. These apps were initially free but with monetization, users feel uncomfortable with cluttered features and adverts.

Constant improvement

Just like the hardware technology for mobile devices, the apps keep getting better and more powerful. Ensure your apps keep up with the Android platform. There is little sense in offering an app for Android 4.2 while version 5.2 is in the market. Keeping up with the Android platform also means you are able to capture new customers who are buying devices for the first time.

Author | Jihn Siephen

Jihn Siephen
Jihn Siepen is Social Media Strategist and a Small Business Owner. He is a regular contributor to numerous online magazines and journals and has been helping small business owners plan their strategies for success since 2009. More
  • We at Oxton Software Development Company have much experience in building mobile apps for iOS and Android. If you need a mobile app developed – get in touch with us via info@oxton.ru

  • Great points. Last year, we saw the growth of many virtual apps supporting various virtual currencies aside from the debit and credit card.

  • Ryan Max

    There were a total of $241 billion mobile transactions in 2015. Businesses need to capitalize on the global mobile phenomenon and they need a mobile platform strategy now. http://www.taazaa.com

  • Pingback: App Monetization Digest: Azure Cresting the Waves, Dating Apps on the Rise & a Solution to Ad Blockers - Avocarrot Blog()

  • Alex Fox

    Like hydra on steroids, haha! You made my day :)
    This is absolutely true, mobile industry is growing fast as hell. By 2020 there will be about 3 mln smartphone user in the world, according to stats.
    Although, I would argue that it is problematic for rookie developers to get their 15 seconds of fame. The competition is enormous. For example, only 1% of publishers account for 94% of all App Store revenue, as you can read here. It is almost impossible to get even a second of fame. You are too optimistic! In the next paragraph you say that if you develop an app to predict tomorrow you will become an instant multi-billionaire. But that is totally wrong. You infuse people with false hope.
    By the way, the list of app categories that have shown the greatest sales over the years can be deceptive. A decade ago, when there was a hundred apps on App Store it was possible for an amateur to design a top-grossing game and earn a billion. Now it is not. One of the most lucrative field now is enterprise development, because its revenues do not depend on the number of downloads. Businesses need apps because they are safer, quicker and tailored for the specific purposes of the company, as you can read here. Corporations are ready to pay good money for a quality product – they make an investment in the future of their company. 20% of all app developers prioritize enterprise development and the number is growing, check out this infographics for more figures.