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Catherine Parker

Catherine Parker is a social media and search consultant and web copywriter. Via her first love, copywriting, she fell into the search engine marketing industry, working at Quirk eMarketing in Cape Town, followed by Greenlight Marketing in London, and then iProspect in San Francisco. Most recently, she headed the in-house SEO team at online content network CBS Interactive (formerly CNET) in San Francisco. First exposed to social media as part of SEO strategy, she’s since recognised its value to businesses in its own right. Now based in Cape Town, Catherine runs Rank&Copy, which helps businesses grow their brand online through paid and organic search, social media campaigns, and sparkling web copy. Her book, “301 Ways to Use Social Media Now in Your Marketing”, is due out in September 2010.


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