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David Spark is a new media consultant and producer with more than fifteen years knowledge and experience as a journalist reporting on the tech industry in print, radio, TV, and online. His articles and advice have appeared in more than 30 publications including eWEEK, Wired News, PC Computing, PC World, and Smart Computing.
I have heard some really bad advice about content creation, content marketing, and brand journalism. While the internet is filled with some great advice, there’s a lot of awful advice as well that I’ve overheard, read online, or been directed to do by clients that I’ve strongly advised against.
Here are my least favorite pieces of advice on content production:
“It’s all about video”
“You have to create video. Everything is video now.” This is uttered as if television hasn’t existed ...
Social media rearchitects itself very quickly... our ability to change behaviours is not nearly as fast. This timing dichotomy results in seemingly appropriate behaviours that come off as thoughtless or self-serving. New tools and capabilities in social media have created new norms, some good, and others that unfortunately encourage repugnant behaviour.
In the past I’ve complained about 29 communication behaviours (see “16 annoying communications that must end in 2011” and “13 annoying communications that must end in 2012”). After some reflection on a ...
What you say about yourself online and what others say about you online will affect your business’ bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a five to nine percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent less leads, said Brent Franson, Vice President of Sales ...