 | |
Contributors A-Z | Top contributors | Edit profile
David Graham's passion is business-to-business digital marketing with a specific focus on value networking and inbound marketing. He consults on business-to-business digital marketing strategy and execution, with an emphasis on building sales pipelines and generating new prospects
Companies around the world are still undergoing digital transition. Some believe they are there already whilst others still have their heads buried in the sand. Digital is a loose term and can encompass many things, so for the purpose of this article, I am talking specifically about the use of digital as an organisation’s “window to the world”. I have listed 5 things that may indicate that your organisation has made the digital transition.
1. Digitally educated employeesYou generally find ...
Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise the effectiveness and return on investment from the business-to-business online marketing process within your organisation.
Content
Adequate production of suitable thought ware across your relevant service lines and industries is an absolutely essential. The content you create must “showcase” the products, solutions and services your organisation provides. The content you produce should be suited for ...
I have been interacting with numerous social business specialists over the past two to three years, and based on my conversations with these individuals, my participation on social media and the projects I have been involved in with my clients to date, I have listed six things that social business consulting providers should consider.
1. The hype cycle is overWhen Enterprise Resourcing Planning (ERP) was introduced to the market in the late 80s, the ERP vendors spent ...
So many organisations are missing the trick completely in the online space because they are incapable of ridding themselves of dated marketing behaviour of the past. I have listed five things you should do to derive tangible benefit from your online marketing activities.1. Provide value at all costsGood content marketers keep harping on about this but so many do not listen. The internet was developed all those years ago for people to find information that would add value to their ...
A proposed amendment to the Electronic Communications and Transactions Act, once passed, will permanently change the way companies communicate with their clients and prospective clients. In this video with Daniella Kafouris (Technology and Privacy legal specialist at Deloitte Risk Advisory), Daniella explains what this means to companies and implications for none compliance.Daniella Kafouris of Deloitte Risk Advisory - How will proposed amendments to the Electronic Communications and Transactions Act affect you?
While this amendment covers a number of forms ...
I received an email from LinkedIn on 7 February which congratulated me for having one of the top one percent most viewed LinkedIn profiles in 2012. After my initial excitement waned and I got to hear from a whole bunch of other people that they also received the same email, I started thinking about how important the message LinkedIn sent me really was.
Most people create a profile on LinkedIn for a specific reason and these generally revolve around getting ...
There have been a number of court cases that have taken place recently concerning the ownership of social media accounts and associated contacts and content. This is a very contentious issue and is not always easily resolved. The question of ownership can be quite tricky especially if the owner of a social media account grew their community and developed content at the expense of their employer.
I was contacted by a young lady recently who faces a dilemma. She was ...
As 2012 fades into our rearview mirrors, it is time to reflect on the past year to identify what we did right (and wrong) and changes we need to make in 2013 to derive more value out of our social media efforts. I have listed a number of behaviours below which I have noted on a number of platforms which people should either do more of or stop immediately. By doing so, it will make these environments better for all.Broadcast ...
Social media has been around now for a good few years now and I am astounded by the amount of large companies that are still dragging their heels, hoping that this “passing fad” will disappear into the ether. Truth is folks, social media is here to stay, so get on the train before it leaves the station!There are still many out there that still do not know what they should be doing with social media. The industry is mature enough ...
The festive season is nearly upon us and most social media managers deserve a well-earned break after a long year after growing their social networks and participating diligently across all the social networks they manage. I have listed a few things you can do which will ensure that you keep your community happy and afford you some time off.
1. Let your followers know you are taking a break
There is no harm at all in letting the subscribers to your ...
