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All posts by Jarred Cinman

Jarred Cinman
Jarred Cinman is the Managing Director (and one of the founders) of NATIVE VML. He is a longstanding member of the South African digital industry having founded one of the first professional web services firms in 1995. After selling his first business to the VWV Group, Jarred was part of the founding team of VWV Interactive which went on to dominate the web development industry during the late 90's. As creative director, he helped win several major awards for clients such as SAA and Nandos, and pioneered many of the technologies and practices that are commonplace today. He was chairperson of the Digital Interactive Media Association — the first body to represent the industry — and played a key role in having digital represented in the Loerie awards. In 2000 Jarred left VWV to found Cambrient, which became the leading provider of content management solutions in South Africa. Customers such as Moneyweb, DSTV, Kagiso Media and South African Tourism established Cambrient as a major force in the digital industry. During this period Jarred also contributed extensively to blogs and publications, writing about industry trends and topics. He started The Digital Edge podcast, which has produced over 100 episodes and is a key voice for digital marketing in the country. The show was awarded a Gold Bookmark in 2010. In 2010 Jarred was part of the team that concluded a deal to merge Cambrient into NATIVE VML. Jarred was elected as deputy chair for the DMMA for 2012 and Chairperson for 2013.
  • Towards a properly measurable industry: the state of digital [IAB]

    The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB) South Africa. This afforded its chairman Jarred Cinman the opportunity to attend the IAB Leadership Meeting in California. We asked him to share some of the trends, lessons and debates coming out of the conference. The IAB -- apart from now having licensees in 42 countries -- has a full-time staff of over 50, with headquarters in Manhattan. The conference is sold out and boasts speakers from major players like Google, Yahoo and Wells Fargo....

  • After years in the wilderness, the marketing director is back [IAB]

    The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB) South Africa. This afforded its chairman Jarred Cinman the opportunity to attend the IAB Leadership Meeting in California. We asked him to share some of the trends, lessons and debates coming out of the conference. The IAB -- apart from now having licensees in 42 countries -- has a full-time staff of over 50, with headquarters in Manhattan. The conference is sold out and boasts speakers from major players like Google, Yahoo and Wells Fargo....

  • Can killing the clickthrough put digital advertising where it needs to be? [IAB]

    The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB) South Africa. This afforded its chairman Jarred Cinman the opportunity to attend the IAB Leadership Meeting in California. We asked him to share some of the trends, lessons and debates coming out of the conference. The IAB -- apart from now having licensees in 42 countries -- has a full-time staff of over 50, with headquarters in Manhattan. The conference is sold out and boasts speakers from major players like Google, Yahoo and Wells Fargo....

  • 2014 in digital: how close are we to the sci-fi future we were promised?

    Ever since I was a kid -- growing up in the 80's -- I have been bombarded with images of the future. The typical stuff that 70’s and 80’s sci-fi imagined was flying cars, aliens, teleportation, time travel, holographic virtual worlds, sentient computers and robots. Lots of robots. Now that I am actually living in the future I am sad to report to my younger self (in a message I cannot send to him, thanks to time travel having failed to be invented) that very little of these wild ideas have come to fruition. That’s the bad news. The good news...

  • A brief journey into the amazing world of audience measurement

    I know, audience measurement -- riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience surveys”. If this conjures images of bespectacled data scientists hunched over screens filled with graphs, spreadsheets and numbers -- many numbers -- then that would be fairly accurate. But if you are a publisher, advertiser, agency manager or anyone else in the broader marketing community you should force yourself to read this piece. Yes, even if you are in digital. There are few things within the marketing and advertising business that are more central to the...

  • 4 things I wish I’d known about business 15 years ago

    Today I thought I’d jot down some of my learnings from the past 15 or so years of running smallish to biggish businesses. I sincerely believe that many of these are lessons you can only learn from experience -- and that if you have your own business you probably have to make these mistakes yourself before you can learn them. But nonetheless I’d characterise these as: the things I’d wish I’d known 15 years ago. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • The mouse is dead: You’ll touch, wear and speak to your computer soon

    The way we use computers has remained largely unchanged for nearly 40 years. Even with the advent of touch screens and tablets in the past 10 years, we have only experienced a slight modification of the familiar point-and-click paradigm. Efforts to improve the user interface have largely focused on making the content of what can be clicked on, or typed into, more intuitive. Although this field of user-experience design has created operating systems, websites and devices that are ever more user-friendly, they still remain stubbornly tied within this traditional relationship between human and computer. Well, hang onto your mousepads...

  • The Loeries: why SA’s top ad awards are still relevant in a digital world

    As usual, around Loeries time, the assaults have begun in the media, social and otherwise. As a past subscriber to the criticisms leveled at South Africa's pre-eminent advertising awards, and now a committee member of them, I feel that I need to break my silence and say a few things in their support. Take that as a disclosure if you must. I sit on the Loeries Committee, which is to say, I volunteer my time as a representative of the Digital Media and Marketing Association to assist in the formulation and execution of these annual awards. The Loeries themselves are...

  • Why the Bookmark Awards matter

    The Bookmark Awards, run by the Digital Media and Marketing Association (DMMA), are happening this year again on the 18th of November, and are, without doubt, the most important local digital awards. In many senses, they are the only true digital awards – with others like Loeries and Assegais offering digital as only one, and arguably the least visible, of many other categories. A dedicated set of digital awards given by a body representing only digital agencies and publishers may seem the ultimate circle jerk. But in a fledgling industry that traditional media and marketers barely understand, the need to...

  • The Digital Loeries 2010: Unpacking the Winners

    So the Loeries weekend has come and gone – apart from the hangovers being nursed across Cape Town and Joburg this morning. And the Digital Awards, handed out on Sunday night, have also now officially been released on the Loeries Website. As one of the judges this year, I was privy to the inner workings of how the winners were chosen, and it seems only appropriate that I share some of my views and insights on "the whole shebang". Firstly, it's important to remember that the Loeries is unashamedly about rewarding creativity; that all-consuming, over-used and oft-criticised word that is presented...

  • The art of the vague tweet

    Over the past few years, as I’ve become more and more engrossed in the twittering world, I’ve noticed a technique develop amongst various luminaries and gurus which I’ve now officially named: the Vague Tweet. What is the “vague tweet”? Let us start with what it isn’t. It isn’t saying anything, for starters. Or rather, everything that it is saying is contained in what it isn’t saying. Perhaps an example will help to uncrease your forehead. “Wow. What an incredible day! And it’s only going to get better!” These are not, contrary to what you’d imagine, the words of a 13-year old teenager about...

  • All hail the DMMA: SA’s new digital oversight body

    South Africa’s digital industry is a thriving world of creativity, innovation, engineering, design and media, and its importance in the world of marketing and media is growing daily. Inevitably, someone was going to ask the question: don’t we need a body that can represent and assist in growing the industry? This thought has occurred a few times over the past decade and a half. In the 90s, there was DIMA – the Digital Interactive Media Association – which gained some traction among the 90s digital agencies, but faltered when most of them did. In the early noughties, the Digital Forum (DF)...

  • A quick-ish guide to the SA digital agency landscape [update]

    Update: Read The Memeburn guide to the SA digital agency landscape for a comprehensive and up to date look at the space. I think the digital industry in South Africa is on the brink of some major changes. In fact, many of these changes started a few years ago with a flurry of major acquisitions by big media and advertising groups of digital agency businesseses. AquaOnline was gobbled up by WPP, Trigger went to Aegis, Prezence to Primedia, and Amorphous to Avusa. A little more recently, half of Gloo was purchased by Kagiso Media. The recession then put the brakes...

  • The end of the website

    Having been involved in this industry for a very long time, I have the benefit of a long and wide perspective of the business of making the web. This sometimes narrows my thinking, and I have been accused, for example, of not recognising the importance of mobile, or the revolution that is social media. However, it does allow me see how this industry has evolved, and to plot more points on the graph than many others. That doesn’t make me a seer, but it makes my guesses a little more reliable. This all by way of preamble to positing...