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Jarred Cinman is a founder and Director of Cambrient, one of South Africa's most prominent and successful digital development agencies. He has been in the digital industry for over 15 years, having founded his first business in 1995 fresh out of his Philosophy degree – a qualification that made him more argumentative than employable. He describes himself as a digital pioneer and entrepreneur, and is a passionate believer in the potential in the local digital industry. He co-founded the first digital industry body in the late 90's, has written and blogged extensively on all subjects digital, has been a Loeries judge and active participant in recent Geek Retreats. His current responsibilites at Cambrient include overall ownership of Cambrient Contentsuite, the leading South African content management system, and power behind sites such as DSTV, Toyota Automark, Moneyweb and Southafrica.net – the official portal for the country online. Jarred also co-hosts The Digital Edge, a well-known weekly podcast focusing on all things digital in South Africa.
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The way we use computers has remained largely unchanged for nearly 40 years. Even with the advent of touch screens and tablets in the past 10 years, we have only experienced a slight modification of the familiar point-and-click paradigm.
Efforts to improve the user interface have largely focused on making the content of what can be clicked on, or typed into, more intuitive. Although this field of user-experience design has created operating systems, websites and devices that are ever more ...
As usual, around Loeries time, the assaults have begun in the media, social and otherwise. As a past subscriber to the criticisms leveled at South Africa's pre-eminent advertising awards, and now a committee member of them, I feel that I need to break my silence and say a few things in their support.Take that as a disclosure if you must. I sit on the Loeries Committee, which is to say, I volunteer my time as a representative of the Digital ...
The Bookmark Awards, run by the Digital Media and Marketing Association (DMMA), are happening this year again on the 18th of November, and are, without doubt, the most important local digital awards. In many senses, they are the only true digital awards – with others like Loeries and Assegais offering digital as only one, and arguably the least visible, of many other categories.A dedicated set of digital awards given by a body representing only digital agencies and publishers may seem ...
So the Loeries weekend has come and gone – apart from the hangovers being nursed across Cape Town and Joburg this morning. And the Digital Awards, handed out on Sunday night, have also now officially been released on the Loeries Website.As one of the judges this year, I was privy to the inner workings of how the winners were chosen, and it seems only appropriate that I share some of my views and insights on "the whole shebang".Firstly, it's important ...
Over the past few years, as I’ve become more and more engrossed in the twittering world, I’ve noticed a technique develop amongst various luminaries and gurus which I’ve now officially named: the Vague Tweet.What is the “vague tweet”?
Let us start with what it isn’t. It isn’t saying anything, for starters. Or rather, everything that it is saying is contained in what it isn’t saying. Perhaps an example will help to uncrease your forehead.“Wow. What an incredible day! And it’s only ...
South Africa’s digital industry is a thriving world of creativity, innovation, engineering, design and media, and its importance in the world of marketing and media is growing daily. Inevitably, someone was going to ask the question: don’t we need a body that can represent and assist in growing the industry?This thought has occurred a few times over the past decade and a half. In the 90s, there was DIMA – the Digital Interactive Media Association – which gained some traction ...
I think the digital industry in South Africa is on the brink of some major changes. In fact, many of these changes started a few years ago with a flurry of major acquisitions by big media and advertising groups of digital agency businesseses. AquaOnline was gobbled up by WPP, Trigger went to Aegis, Prezence to Primedia, and Amorphous to Avusa. A little more recently, half of Gloo was purchased by Kagiso Media.The recession then put the brakes on the consolidation, ...
Having been involved in this industry for a very long time, I have the benefit of a long and wide perspective of the business of making the web. This sometimes narrows my thinking, and I have been accused, for example, of not recognising the importance of mobile, or the revolution that is social media.However, it does allow me see how this industry has evolved, and to plot more points on the graph than many others. That doesn’t make me ...
