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Jarred Cinman

Jarred Cinman Jarred Cinman is the Managing Director (and one of the founders) of NATIVE VML. He is a longstanding member of the South African digital industry having founded one of the first professional web services firms in 1995. After selling his first business to the VWV Group, Jarred was part of the founding team of VWV Interactive which went on to dominate the web development industry during the late 90's. As creative director, he helped win several major awards for clients such as SAA and Nandos, and pioneered many of the technologies and practices that are commonplace today. He was chairperson of the Digital Interactive Media Association — the first body to represent the industry — and played a key role in having digital represented in the Loerie awards. In 2000 Jarred left VWV to found Cambrient, which became the leading provider of content management solutions in South Africa. Customers such as Moneyweb, DSTV, Kagiso Media and South African Tourism established Cambrient as a major force in the digital industry. During this period Jarred also contributed extensively to blogs and publications, writing about industry trends and topics. He started The Digital Edge podcast, which has produced over 100 episodes and is a key voice for digital marketing in the country. The show was awarded a Gold Bookmark in 2010. In 2010 Jarred was part of the team that concluded a deal to merge Cambrient into NATIVE VML. Jarred was elected as deputy chair for the DMMA for 2012 and Chairperson for 2013.


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