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Jonathan Houston is passionate about digital marketing and digital strategy. During the day, Jonathan fulfills the role of Lead Digital Marketer for Deloitte Consulting's Technology division where his primary focus is to ensure the continued development of the division's online profile. Jonathan's work at Deloitte Consulting includes strategy conceptualization, focusing on the alignment of digital marketing to business strategy as well as assisting Deloitte's clients on fulfilling their digital objectives. Jonathan is also the author of Internet Marketing for Entrepreneurs, a 50 000 word body of work which touched on the subtleties of digital marketing which are often overlooked.
Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but also the publishing industry, although the heavy emphasis on content and quality copywriting mean that the two are rapidly becoming one and the same. So how are the updates going to shake it all up?Let’s look back a few months before these updates were released into the world. The content that was being churned out as ...
As more and more companies and individuals take to social media as it gets integrated and entrenched deeper and deeper in to our daily lives -- it is quite inevitable that social media records are going to be set and then broken at a rather quick pace. Let’s take a look at a few that made headlines in 2012.A lot can be said about the way that US President Barack Obama has led and won his last two electoral campaigns. ...
We all love social media and we use it to share elements of our lives on a daily basis. Oft times we share a thought or a sentiment that seems to resonate with the general public and our social post goes viral. It gets picked up and shared by random strangers – and we feel pretty damn important for about three seconds.Then there are those social campaigns that are intentionally designed to “get famous”. Here are a few that ...
It’s no real surprise to anyone that people still spend more time shopping in the real world at the moment; but could we see a shift start to happen in 2013? Will more people recognise the benefits of buying online and what will their major influences be?Another angle that we need to start paying attention to when we talk ecommerce is that of mobile ecommerce -- or mcommerce (if we really have to!). People are becoming more and more comfortable ...
Can you believe we have come to that part of the year already?! The bit where everyone is evaluating what has happened over the last 11 to 12 months and is making predictions for the coming year… Well we are; and with that in mind let’s look at some of the things that we are going to be looking for in the coming 12 months.In the last 12 months; people were generally focused on the following trends:Budget
Emerging Markets
Social ...
Memeburn gets a lot of mail asking their opinions on various types of marketing or social media best practices; and every so often they throw me a bone, erm… topic, so I can answer some of those questions. Think of me as a digital marketing Agony Uncle!This time around I got a great one to answer. The question basically asked what thoughts we could pen around online customer service on external channels and retention strategies via social ...
No, this is not a badly timed April fool’s joke… Facebook has “intentionally” broken its platform. Ok, that was a little hyperbolic, but only slightly. Let’s have a closer look at Facebook to see what’s going on.Here is the thing; since Facebook opened up its promote functionality, things have allegedly not been adding up. In fact, things were not adding up a good few months before that. You see, you would not really have noticed anything being amiss unless ...
People the world over are having sleepless nights as they continue to get to grips with Big Data. It's a two-word phrase with far-reaching ramifications. Some reckon it has the potential to answer all the unanswered marketing questions in the universe. They see it as the Holy Grail as it were... So what’s the big issue?Well, let’s take a look at some of the data (yes that was intentional) that we have to go on. A recent study of nearly ...
eMarketer recently released a survey in which CEOs from the media and entertainment industries worldwide were asked their opinions on what was going to be the biggest disruptor to their industry in the following 12 months. While their answers provide some interesting reading; I am more interested in the grey area between their words.So, according to the eMarketer report; all the CEOs agreed that social media definitely has its place in the future of the industry; but it is ...
The SEO industry is abuzz once again over recent news which broke around a patent that Google owns. The patent states that any attempt to artificially manipulate the ranking of a pre-ranked page will result in that page being “punished” (basically).This story was covered a few times on Memeburn; most notably here and here (I know, that is awful link text to use for SEO). Essentially, these two posts looked at the on-site manipulation of a site to effect its ...
