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All posts by Mvelase Peppetta

Mvelase Peppetta
Mvelase is a Senior Account Manager at Irvine Bartlett one of the most sought after full service public relations companies in South Africa. Mvelase is passionate about all things digital and the social media landscape, particularly as it relates to the integration of digital public relations management within the traditional marketing and communications mix. When not being “a shill for corporate interests,” he concerns himself with the important things in life: Britney. Madonna, Beyonce, and bacon. All these important issues and more you can find Mvelase dealing with on his very neglected blog, and an overtaxed Twitter account.
  • Yes, Facebook’s killing your page… now grow up and stop moaning about it

    This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what it always has been and always will be – an operation to make money. Since late last year, I’ve been amused to watch the gradual rise in hysteria as community managers and various other marketing types noticed that Facebook was getting serious about making money from brands. They’re doing this by essentially forcing brand pages to buy the ability to have updates reach users. The hysteria, at least for me, reached a crescendo with Eat24’s, now viral,...

  • Lessons you can learn from this porn site’s Twitter stuff up

    Monday marked Martin Luther King Day in America. And while citizens celebrated what would have been the 85th birthday of the US Civil Rights icon, a Twitter account affiliated with Canadian porn website Pornhub also decided to mark the event. "Happy MLK. In honor of his death, make sure to only use the Ebony category today," the tweet from Pornhub read. Delicately put, "Ebony" denotes the category of pornography that only features black actors.   Happy MLK. In honor of his death, make sure to only use the Ebony category today. — Pornhub Katie (@Pornhub) January 20, 2014   The account describes itself as the “the official...

  • 11 (possibly) gaffe-worthy athletes to follow during the Olympic Games

    As is the case with every major international event in the last two to three years, in which Twitter has achieved its full enmeshment into popular culture, we yet again are being promised that this Olympics will be the most tweeted event of all time. Really? Yeah, well, colour me bored. Sure the London Games set to kick off today will, in partnership with US broadcaster NBC, be officially “curated” by Twitter. This means that millions of tweets from, in addition to less interesting people, the stars of the show, the athletes themselves, will be available on a single page....

  • People can resist the desire to have sex, but not to tweet [Study]

    We can’t do without sleep, and sex is imperative for the survival of the human race, however, a soon-to-be published psychological study has found that despite these desires being built in to our DNA, we’re more likely to resist them, than the desire to shoot off a tweet. Reported by the Guardian, the study looked into just how much willpower 205 people aged between 18 and 85 had when it came to resisting...

  • The disruptive power of social media on US foreign policy

    Following Barack Obama’s successful 2008 election campaign which relied heavily on social media, it’s hardly surprising that Obama and social media are practically synonymous in the world of politics. What's less known though is the prominent role social media, under the guidance of Foreign Secretary Hillary Clinton, has played in his Presidency’s foreign policy. Memeburn, along with other international media, was afforded the chance to hear Washington’s thoughts on social media and foreign policy, via a virtual press conference conducted by the US State Department. As part of the State Department’s "21st Century Statecraft month," Alec Ross, Clinton’s Senior Advisor for...

  • Ten big names to join Twitter in 2011

    2011 was the year Twitter truly came into its own -- from being a key tool in the deposing of dictators, and essential to democracy's "primal scream" --- users of the social network shooting out bursts of 140 characters have made the service much more than anyone ever imagined it could be. While the service has reached these heights, to its future investors, what has probably been most noteworthy has been how it has grown. 2011 saw it finally cracking the 100-million active users benchmark; and though the overwhelming majority of those new users have been your average Joe and...

  • Memorable memes of 2011

    The year 2011 saw the web become the great democratic tool it's always had the potential to be. That does not, however, mean it stopped doing what it's best at: providing us hours of meaningless entertainment with meme, after meme, after meme. And while nothing in 2011 was able to unseat the cat as the king of the internet, more than a few put up a spirited fight for that top position. So here you go: some of the most noteable memes of 2011. Rebecca Black She was just a girl trying to make her mark in the music industry,...

  • 7 apps for a Merry Christmas & a happy new year

    "Tis' the season to be jolly fa la la la la," says the carol. In actual fact, it’s the season to be silly. We've Christmas-fied our malls, offices, and houses and if you feel that just isn’t enough; there's one more thing that you can imbue with the spirit of commercialism. App makers, or the pet rock salespeople of the 21st century as I see them, have also gone all Christmas for us. So, if you fell and hit your head as a child and want some Christmas cheer for your device, here are a few apps that will...

  • KLM’s innovative use of social media to match-up perfect flight partners

    Whether long or short haul, if you’ve done any kind of travel, you’ve experienced the awkwardness of being stuck next to the kind of person you would not care to be spending any time, much less hours, with. Looking to alleviate this, Dutch airline KLM, may soon announce the launch of "Social Seating," if reports are to be believed. A simple concept; using your social media profiles, Facebook and LinkedIn according to USA Today, you will be able to pick your seat partner according to your interests. The program, though not officially announced by the airline, was mentioned in a...

  • PR-disaster fearing companies snatch up .xxx websites

    While primarily advertised as a place where online adult entertainment could be safely hosted, the web’s answer to a red-light district -- the recently launched .xxx domain name -- is seeing a brisk trade, but not from adult entertainment companies. As the promo pitch for .xxx sites states, “perhaps you’d like to create an adult entertainment website”, however, it’s the remainder of that pitch statement, “or maybe you’re here to keep your brand from being registered as a .xxx by someone else,” which has seen business booming. Rather than the adult entertainment industry being the largest customer, "non-porn players" have...

  • Steve Jobs biography tops Amazon’s 2011 best-seller list

    Despite being a late entry into this years book market, the 630 page authorised biography of Steve Jobs has emerged as Amazon’s most bought book of 2011. Taking into account both sales of traditional hard-copies of the book and downloads onto Amazon’s Kindle e-readers, Walter Isaacson’s comprehensive and candid telling of the life of the iconic co-founder of the world’s most successful tech company has shot to the top of the list, Amazon announced. Though initially slated for a Christmas release, following the global outpouring of grief for Jobs after his death in October, publishers decided to change the release date. While...

  • With updates being promised, is the Kindle Fire another failed ‘iPad Killer’?

    Facing a slew of complaints from early adopters, Amazon is promising an update for its much hyped Kindle Fire tablet, the New York Times reports. The question remains, however, what does this mean for the much-vaunted device's future? "In less than two weeks, we're rolling out an over-the-air update to Kindle Fire," a company spokesman is quoted as saying by the newspaper. As the company presents reviews of the Fire on the website, one would understandably believe them to be overarchingly positive. “The Fire gives me the features I want at a price point that's less than half of the iPad...

  • Wired.com goes creative commons: Memeburn’s 10 favourite images

    Wired has a long and well-respected history and standing in the tech world. Hardly surprising given that it has been providing "a glimpse into the future of business, culture, innovation, and, science" since January 1993. In its 18-year history, Wired photographers have been at some of the most iconic and memorable moments in tech. From Steve Jobs surrounded by adoring fans as he makes his way up to the stage to make one of his famous "one more thing" announcements, to Trent Reznor being beautifully captured mid-performance, Wired.com staff-produced photos are now available for free use. "We're releasing all...

  • Indonesia threatens a BlackBerry blackout

    Picking on a bug-bear a number of other nations have also felt it necessary to carp about, Indonesian communication authorities have recently threatened to shut-down BlackBerry services should Research In Motion (RIM) fail to meet various demands. The Canadian-based maker of the popular BlackBerry smartphones, RIM, which has been in discussions with Indonesian authorities since the start of the year, seemed taken aback by the threats. In January, the Indonesian government made -- what media reports have repeatedly referred to with no further explanation as -- “four requests” to the faltering Canadian company. Both RIM and the Indonesians agree that RIM...

  • TweetDeck ditches Adobe, launches new HTML 5 Twitter apps

    Coinciding with the launch of a new Twitter interface, TweetDeck has also undergone a drastic redesign. Along with the redesigned desktop version of the client, TweetDeck has also finally launched a web-based version 1 after months in beta. The web-based service is designed for those unwilling to install the serive on their hard-drives. Previously, the only way to access TweetDeck without downloading the client onto your computer was to install a Google Chrome plugin. With this new service, any browser can be used to access TweetDeck. At the time of writing, no changes had been made to the TweetDeck for...