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Rhys is an online marketing specialist at digital agency Flint Studios. He reckons that If it is online, affects your reputation, can be leveraged for maximized returns or requires an unheard of response technique, then he's your man. The online world changes every day, provides endless challenges and forces you to think left, right, up and down. There is no box in the online environment.

• PHEED: the social platform you need to be using

  If you are one of those tech savvy, socially inspired individuals then you have probably heard of Pheed. If you have not, it may be worth the look if you really want to be able to engage from multiple levels of content. Pheed was launched on 12 October 2012 and has, for lack of a less cliché term, rocketed to the top of many users’ mind space as the newest interesting thing to use for communication.As of February ...

• So you think you need a social strategy? Sure, but that’s just part of it

  In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies. There have been promises of guaranteed followers, likes and shares which may or may not have been achieved.There was (and ...

• The right way to do digital? Be bold

  The digital market place is becoming very crowded. For certain it has been busy over the last few years but 2012 definitely saw a dramatic increase in spaces never used before being taken up. This conflagration of new corporate users has two prominent impacts.The already limited resource of user attention is further diluted In order to be seen at all a company needs to do more to penetrate the curtain of noiseThese are not new concepts. Businesses have been vying ...

• The FNB ad furore: were its actions guided by social media?

  Over the past few days, South Africa's ruling party the ANC has raised a furore over an ad campaign from banking giant First National Bank (FNB), claiming that they purposefully targeted it. The bank quietly removed some of the ads from YouTube. At first glance it looks like FNB was kowtowing to the ANC, but was there actually strategic social media-led thinking at work?A statement from ANC Youth League Spokesperson Kusela Sangoni-Khawe says the ad is “treasonous” and accused the ...

• In house and agencies: why you need both when it comes to digital

  I’m not sure if this qualifies as a great debate, but many companies asked themselves in 2012 whether or not they should be bringing their digital arm back into the company fold and cutting out agencies. The question comes down to cost versus benefit, both tangible and intangible and, so far, there seems to be nothing more than a stale mate.There has been a shift in the corporate makeup of companies worldwide to take as much as possible in-house. However ...