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Tim Shier is the Managing Director at BrandsEye where, from the Cape Town offices, he oversees the company’s international operations across 89 countries. BrandsEye is a world class Online Reputation Management service built in South Africa and taking on the international heavyweights (and often winning). Prior to BrandsEye, Tim was the Marketing Manager for Quirk Agency running international marketing activities from the Cape Town office. Tim sits on the Services Seta Marketing Association Board and the Digital Media and Marketing Association of South Africa’s executive committee – overseeing the measurement portfolio.
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The internet has changed the power dynamics of our world. Increases in information, connectivity and high populations of enabled individuals forces us to review the system and reconsider whether it still operates in this brave new world. This is a world where we are all empowered and responsible for defining its future.A system can be defined as “a set of interacting or independent components forming an integrated whole”. All systems have some level of structure (defined by its component elements), ...
The world has changed in the last 10 years. The rate of technological development has rocketed – in part due to the high number of working engineers, the boom of the internet and self-perpetuating human empowerment which has resulted. The outcome of this rapid change has caused a fracturing of the traditional business model and the rise of the niche mega-market solutions.Conventional business has been a strong proponent of the idea of managing through processes and control in order to ...
Online Reputation Management (ORM) is the practice of monitoring online conversations, articles and websites, in order to gain a better understanding and insight of how one’s brand is perceived online.Despite a global surge in ORM adoption in the past two years, few emerging market businesses have embraced its full potential for strategic business decision-making (as opposed to merely utilising it as a social media management tool).The role of a business is to provide products or services to their customers in ...
As more and more of us realise the importance of developing an online strategy, an obvious question pops up: Where to start? And as with any business strategy processes, it's important to get a clear idea of where you are, where you want to go and how you intend getting there.Flourishing in this environment requires an adaptable, flexible and responsive strategy that continually monitors and measures reactions to campaigns outcomes in a manner that allows the brand team to ...
