Objectophilia and animism: Falling in love with a gadget

Gadget lust. I’ve had it. I have it a lot actually, and if you’re reading this then chances are, so have you. I’ve heard you emphatically proclaim your love for your iPhone; yes, loud enough to make the Android geek three cubicles down solemnly roll his eyes. Gadget man Joshua Topolsky called the Lenovo IdeaPad U260 “Pure sex”, and even the traditionally staid Walt Mossberg, from Wall Street Journal fame, lauded the Vaio P, calling it “sexy”, way back in 2009.

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