Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Ubisoft buys into free online gaming
Ubisoft, the French developer of several smash-hit games including Ghost Recon and Rabbid, is making a play for the online gaming world by buying Owlient, a startup that has built a business creating free-to-play Internet games. The long game for Ubisoft is to crack open the potentially massively lucrative (or massively convertible to paid-for console gaming) world of tablet, social media and mobile phone gaming.
Some of this strategy was already on the wind when it announced a free, online version of its successful “Tom Clancy’s Ghost Recon” military game last month, along with other titles such as “CSI Crime City” and “Heroes Kingdoms” as well as “Settlers Online,” which has reportedly become a hit in Germany. The challenge for Ubisoft is turning this free-to-play action into revenues, which is where the comment from Ubisoft boss, Yves Guillemot, is revealing: